Olaplex engaged support across four social campaigns, including the brand’s rebrand rollout at the start of 2025. Production was managed across three of the four shoots, including assembling on-set teams, sourcing specialist collaborators such as prop styling, and overseeing shoot logistics. Work was executed within an established creative framework provided by the brand, with creative input contributed throughout to ensure the final assets felt cohesive, refined, and aligned with Olaplex’s evolving visual identity.