Full funnel optimization, campaign imagery, and paid ads creation + management

Pink Cloud Coffee is a lifestyle-driven coffee brand. They came to us looking for a complete digital reset, with the goal of turning their website into a clearer, more conversion-ready experience that could support paid traffic and long-term growth.

Website Design

We completed a full website overhaul, rebuilding the site from the ground up. This included rewriting all site copy for clarity and readability, refreshing all imagery, and redesigning product detail pages to be easier to understand and optimized for paid traffic. The site was rebuilt to clearly communicate product value, reduce friction, and improve conversion across all key pages.

Visual Identity & Imagery

We refreshed all brand imagery to establish a consistent visual language across the website, social channels, and paid ads. Assets were created to be modular and reusable, supporting both brand storytelling and performance needs while maintaining consistency across touchpoints.

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Social Content

We restructured Pink Cloud Coffee’s social content to align with the updated brand, visuals, and website, focusing on short-form video designed for reach, discovery, and consistency. Content was developed to be easily repurposed across organic and paid placements, with an emphasis on clarity, repeatable formats, and organic-led creative.

THE STATS

  • Reach increased by 87.9%, driving significantly higher visibility

  • Overall profile activity rose by 12.1%, indicating stronger engagement

  • External link taps increased by 72.7%, improving traffic flow from social to site

  • Follower count increased, reflecting early audience growth following the content and creative refresh

Paid Media

We developed all paid media creative and managed the Meta ads account end to end, including creative strategy, asset production, campaign setup, and ongoing optimization. Ads were built to align with the updated brand and website experience, with particular emphasis on driving qualified traffic to newly optimized product pages.

Within the first 30 days, paid media contributed to a 44% increase in sessions, alongside a 58% increase in sales, a 36% increase in orders, and a 44% lift in conversion rate. While still early, these results reflect the impact of pairing performance-focused creative with a clearer, more conversion-ready site experience.