Dr. Jart+This engagement with Dr. Jart+ spanned multiple campaigns, with a focus on creative direction, imagery, and post-production. The featured campaign highlights an end-to-end creative process, from early visual concepting through to final asset delivery.
Creative Direction & Concept Development
Creative direction was developed to align with Dr. Jart+’s existing holiday imagery, balancing continuity with subtle evolution. By working within established visual parameters, the focus shifted to introducing refinement through composition, tone, and styling rather than overt change. Mock-ups and mood boards were used to explore fresh perspectives while respecting the brand’s prior direction. This ensured the final work felt cohesive, intentional, yet still fresh.
MOCK UPS
Early-stage creative direction for a campaign with Dr. Jart+, developed through visual mock-ups and mood boarding. This phase established the tone, colour palette, and composition language ahead of production, creating a clear creative framework that guided both the shoot and final asset delivery.
Production & Imagery
Following concept approval, final imagery was produced to translate the established creative direction into polished, on-brand visuals. The shoot focused on clean composition, considered lighting, and product-forward storytelling, designed to work seamlessly across social and digital placements while maintaining Dr. Jart+’s clinical yet contemporary aesthetic.
Post-Production & Final Assets
Post-production was handled across all selected assets, with careful attention to colour, texture, and detail to ensure consistency throughout the final image set. The result was a cohesive library of campaign-ready visuals that closely reflected the original creative intent and were delivered ready for multi-channel use.
