Full funnel optimization, campaign imagery, and paid ads creation + managementDesavery is a luxury skincare brand for face and body. Our work spanned paid media creative, website optimisation, and campaign imagery, with the goal of strengthening new customer acquisition while maintaining the brand’s existing strengths in retention and lifetime value. We focused on aligning creative, messaging, and on-site experience to better support paid traffic and reflect the brand’s premium positioning.
Paid Media & Creative Development
Compared to pre-engagement performance, paid media results improved materially across every core metric. ROAS increased by approximately 3.5x, while click-through rates more than doubled, with top-performing creatives consistently delivering 4%+ CTR. Efficiency gains were substantial: cost per click declined by roughly 60%, and CPMs fell by approximately 30%, indicating significantly stronger creative relevance and delivery. These improvements translated directly into acquisition impact, with purchases increasing nearly 6x at comparable spend levels. Importantly, this growth was achieved while sustaining a $100+ average order value + and $350 LTV, demonstrating that performance gains were driven by higher-intent customers rather than discounted or low-quality traffic.
Creative & Campaign Imagery
Campaign imagery was developed to elevate Desavery’s visual identity without disrupting brand recognition. The focus was on creating polished, editorial-led content that matched the brand’s premium price point while remaining highly functional for paid media and web use. New imagery was designed to feel confident, intentional, and modern, giving the brand a stronger visual presence across ads, homepage, and product pages. This shift helped position the products as luxury essentials rather than transactional skincare.
